Photo Credits: Hyperbole and Print Jazz
The Fredericksburg Grain Tower (also known as the “Purina” Tower) received a facelift in June with a new color palette as well as the message: “Welcome to Fredericksburg”. This project was the result of an initiative facilitated by the Fredericksburg Economic Development (EDA) and the Fredericksburg Department of Economic Development and Tourism, with funds from the American Rescue Plan Act.
Pete Morelewicz of Print Jazz created the graphic design variations for the mural renovation, incorporating the “Welcome” messaging. Saul Garcia of Rainbow Painting was contracted to repair and repaint the checkerboard patterning with the revised colorway. Pete and Gabriel Pons of PONSHOP executed the lettering mural on all four sides of the tower.
This collaboration was an exceptional example of the confluence and collaboration between the municipality, the building owner, Green Family Fitness , and local artists and contractors.